DoorDash launched new AI-powered tools that let merchants speed up onboarding by pointing the system to their website to automatically pull photos, store hours, and menu items, similar to a feature Amazon launched in 2024. The platform also added photo-editing tools including AI Retouch (which replaces backgrounds, sharpens images, and optimizes lighting) and AI Replate (which manipulates dish photos to look professionally plated), plus a feature that lets merchants spin up a website based on existing DoorDash content with merchants seeing order conversion rates of nearly 10% on average during testing. Brian Tolkin, head of merchant product at DoorDash, said in a statement that “these new tools reflect our belief that the right technology should remove friction, not add it, so merchants can focus on what they do best.”
