Cuttable, which turns a brand’s existing images and video into ads for Meta and TikTok, raised a $20 million Series A led by Airtree Ventures at a valuation above $100 million. Cuttable’s software pulls a brand’s Meta posts and Shopify order data, builds new ads from them for a human to approve, and records the message each ad was testing, like a discount, so later ads build on what worked. CEO Sam Kroonenburg said the money will go to engineering and to U.S. sales, which already bring in 40% of revenue. Meta wants to automate ad creation entirely by the end of 2026, but Kroonenburg said Cuttable’s edge is working across channels, with Google next after TikTok.
