Comcast spins off NBCUniversal including Peacock and Universal studios as it abandons the pipes-plus-content model and refocuses on broadband

by | Jun 30, 2026 | Latest E-commerce News & Updates

Comcast is splitting into two companies, spinning off its NBCUniversal entertainment business including the Peacock streaming service, its film and TV studio, and its growing theme parks unit, according to Business Insider. The move comes 15 years after Comcast acquired NBCUniversal from General Electric on the logic that owning the broadband pipes made it worth owning the content flowing through them, a distribution-plus-content thesis that AT&T and Verizon also tried and abandoned. The split follows Comcast’s earlier spinout of its declining cable networks into a business called Versant, and leaves Comcast focused on its broadband business amid competition from telcos and Starlink. Investors rewarded the split with a stock jump of more than 20%.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

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