BlueConic, a customer data platform that turns brands’ first-party data into real-time customer profiles, has acquired Blueshift, an AI-powered platform that runs marketing decisions and delivery across email, push, in-app, and SMS, for undisclosed terms. The deal pairs BlueConic’s onsite data capture and decisioning with Blueshift’s cross-channel execution into one stack the companies are pitching for agentic marketing, where AI agents act on customer behavior in real time instead of working from data copied out of a warehouse hours earlier. The combined company serves more than 600 B2C brands across CPG, retail, DTC, and travel and hospitality.
