Apple explored launching a cloud service for developers powered by its own chips, a move that would pit it against AWS, Microsoft, and Google. The internal project, codenamed ACDC, aimed to offer cost-efficient AI inference and app services using Apple silicon in data centers. While the initiative lost momentum after key exec Michael Abbott’s 2023 departure, testing continued within teams like Siri, Photos, and Apple Music. Though uncertain if it will launch, the idea reflects Apple’s confidence in its chip design and its search for new enterprise revenue as App Store and search deal profits face regulatory threats.
