Anthropic renegotiates Amazon pricing to token-based billing that could raise costs, pushing Amazon to weigh OpenAI and its own Nova models

by | Jun 30, 2026 | Latest E-commerce News & Updates

Anthropic renegotiated part of its partnership with Amazon to bill based on tokens rather than compute hours starting next year, a change that could significantly raise what Amazon pays to use Claude across products like Alexa for Shopping, coding tool Kiro, and workplace assistant Quick, according to The Information. The shift has Amazon evaluating whether it can cut costs by leaning on OpenAI’s models or its own Nova line, with some engineers proactively distilling Anthropic models to cheaper internal versions. Amazon disputed that the change raises its costs, while Anthropic said the overall cost of getting work done with Claude falls every generation. The renegotiation lands as Amazon cozies up to OpenAI with an investment of up to $50B, even as it committed up to $25B more to Anthropic.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

Companies: AmazonOpenAI

Never miss important e-commerce news

Our weekly newsletter is read religiously by 20,000+ e-commerce professionals.

Loading...