Amazon will hold its Prime Big Deal Days sale on October 6 and 7, giving Prime members across 22 countries 48 hours of discounts in more than 35 categories, the same days as Target Circle Deal Days, which announced its event hours later. Amazon plans to release new limited-time deals at midnight, 8 a.m., and 1 p.m. Pacific each day, including discounts from brands that only recently started selling on Amazon. Amazon is also pushing shoppers toward Alexa for Shopping, its AI assistant, which can watch for deals on particular products or whole categories, pull up a year of price history, and flag new releases from a chosen brand. Beyond tracking deals, Alexa can act on them too, buying an item automatically once its price falls to a target the shopper sets.
