Amazon replaced Prime’s free Grubhub+ membership with an Uber Eats benefit that lets US members order restaurant delivery in the Amazon Shopping app or on Amazon.com, with no delivery fee on orders of $25 or more. Ouch! And on the same day Grubhub filed for an IPO? That’s got to sting. (Well, technically it’s the IPO of Grubhub’s parent company, Wonder, but you get the point.)
Members don’t need an Uber account or the Uber Eats app to use the new benefit, because they sign in and pay with their Amazon account and receive delivery updates within the Amazon app. The benefit, which is also included in the half-price Prime for Young Adults and Prime Access tiers, covers nearly 10,000 US cities and towns.
Is it that big of a perk?
It’s a decent freebie, but it’s a downgrade from the Grubhub perk it replaced because customers now have to spend $25 instead of $12 — though realistically, what can you order for less than $25 on Uber Eats anyway? The perk is also weaker than what Uber One members already get, which is free delivery on restaurant orders of $15 or more, up to 10% off at participating stores, and credits back on Uber rides.
The question for existing Uber One members becomes: Do I get more value out of my existing Uber One perks or from saving the $9.99 per month by canceling my membership, since I now get a decent perk through my Amazon Prime? First world problems at their finest!
Why’d Amazon make the switch?
Amazon had offered Prime members Grubhub+ for free since 2022 and waived delivery fees on orders over $12 until the partnership ended on November 5, but it didn’t say why it switched to Uber. It could have to do with the growth trajectory of each company.
Since 2022, Grubhub has shrunk to about 8% of US meal delivery spending, according to Bloomberg Second Measure, and Just Eat Takeaway sold it to Wonder for $650M in early 2025, a fraction of the $7.3B it paid for it in 2021. Meanwhile, Uber’s delivery gross bookings grew 23% YoY to $28.5B in Q3 2026, and Uber Eats holds about 23% of US meal delivery spending, behind only DoorDash.
Does Walmart offer anything comparable?
Walmart doesn’t currently have a deal with Uber, DoorDash, Grubhub, or any other delivery app. It’s instead building restaurant delivery itself on its own Express Delivery network, which now covers 2,400 restaurant locations. So while Amazon is taking the partnership route, Walmart is building the food delivery network in-house.
