Amazon, Meta, Microsoft, Salesforce, and Stripe joined the Universal Commerce Protocol Tech Council for agentic commerce standards

Amazon, Meta, Microsoft, Salesforce, and Stripe joined the Universal Commerce Protocol Tech Council, the technical body that steers an open standard governing how AI agents discover products, build carts, check out, and handle post-purchase interactions across any platform and payment processor. The five companies join founding members Google, Shopify, Etsy, Target, and Wayfair, with the council now representing a broad cross-section of the industry aligned behind a single open standard for agentic commerce. The UCP is designed to address the fragmentation problem that would arise if every platform developed its own proprietary approach to AI agent commerce, with Shopify VP of Product Vanessa Lee noting that AI can enable new ways of shopping to flourish “but only if there's a clear standard between retailers, businesses and applications.”