Affle, an India-based mobile ad tech company built around performance marketing, agreed to acquire Perion, which sells CTV, digital out-of-home, and retail media advertising, for $420 million in cash. Perion CEO Tal Jacobson told AdExchanger that his company never had strong mobile performance technology, and Affle North America CEO Sameer Sondhi said Affle gains Perion’s relationships with big brands, agencies, and holding companies in developed markets. Perion bought Hivestack for $100 million in 2023 and Greenbids for $65 million in 2025, and it will keep running those businesses as a wholly owned Affle subsidiary, with Jacobson staying on as CEO once the deal closes in early 2027.
