Adobe and OpenAI announce integration that lets marketers assemble and activate ChatGPT ads through Adobe GenStudio

Adobe and OpenAI announced an integration between Adobe GenStudio for Performance Marketing and ChatGPT that lets marketers assemble and activate brand-governed ads directly in the ChatGPT conversational interface. Marketers can select a brand, product, and persona, choose approved creatives from Adobe Experience Manager or other digital asset management tools, define a prompt based on campaign requirements, and generate ad variants within their existing review and approval workflow in Adobe Workfront. The integration comes as ChatGPT has reached more than 900M weekly active users, giving businesses on Adobe ecosystems access to what the companies call a new kind of performance marketing channel. ChatGPT ads is now available to all GenStudio for Performance Marketing customers as part of a broader wave of innovations announced at Adobe Summit 2026.