ADA acquired Algonomy, which automates decisioning across e-commerce, marketing, merchandising, and supply chain for retailers, on undisclosed terms. Algonomy grew out of the earlier Manthan and RichRelevance businesses and says it works with more than 400 brands in over 20 countries. Clients keep full access to Algonomy's products, solutions, and teams after the close, while the combined business now trades under the ADA brand worldwide across 34 markets in APAC, the US, MENA, and Europe. ADA is headquartered in Singapore and Malaysia and sells identity, personalization, commerce, and data infrastructure tools to retail, CPG, and financial services customers.
