Shopify will launch “Just An Idea,” its first campaign from agency Mother LA, on November 14 with a two-minute film in which its Sidekick AI assistant helps four first-time founders bring products like personalized pimple patches and sofas for dogs to market, according to Adweek. The campaign is aimed at people who haven’t started a business yet rather than at Shopify’s existing merchants. Shopify director of creative Neal Hicks said the campaign grew out of how often people give up on good ideas over time, money and experience, which he argued AI has made less of a barrier. The film premieres on US broadcast TV during college football, and hundreds of shorter cuts will follow on TV, streaming and paid social across seven countries.
