DataFeedWatch launches Performance Labels to sort products by their Google Ads results into custom labels for Shopping and PMax

by | Oct 28, 2026 | Latest E-commerce News & Updates

DataFeedWatch launched Performance Labels, a feature that brings Google Ads data into its feed platform and sorts every product into top performers, solid, potential, or underperformers, then turns those groups into custom labels for Shopping and Performance Max campaigns. Advertisers choose their own target ROAS, minimum clicks, and a lookback window anywhere from 1 to 180 days, the data refreshes daily, and feed rules can automatically pull underperformers out of the feed. DataFeedWatch says not every product deserves a share of the ad budget, and Performance Labels lets merchants make that call without scripts, supplemental feeds, or extra tools, since it’s included in every plan at no added cost.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

Companies: Google

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