Meta is capping some Facebook Pages at two link posts a month unless they subscribe to Meta One for Business, according to Andrew Hutchinson at Social Media Today, who collected pop-up warnings Page managers saw this week. The restriction started as a narrow test in December 2025, which Meta said was meant to work out whether posting more links is worth paying for, and it has spread to more Pages since the business subscriptions launched this week. Those plans already include a monthly allowance of links on Instagram posts and Reels that rises with the tier, though Facebook links aren’t sold as a benefit yet. Link posts get little reach on Facebook either way, with the share of US post views carrying an outside link down from 9.8% in 2022 to 1.3% in the first quarter.
