ReFiBuy added support for the Claude Commerce Agent, so brands and retailers can feed catalogs enriched by its Commerce Intelligence Engine into the shopping agents they build on the Claude for Commerce blueprint Anthropic released September 2. The link runs both ways, pushing catalog optimizations to the agent continuously and pulling anonymized shopper context back in as an input to a closed-loop reinforcement learning cycle. Merchandising teams can then prioritize by what shoppers actually ask, closing gaps in product Q&As, specifications, fit, and use cases, with every suggested change reviewed by a human before it publishes. A demo at refibuy.ai/cfc runs 500 products across 10 categories and lets visitors toggle enrichment off and on to compare how the agent answers the same question.
