Serviceplan Group, a Munich-based independent advertising network, is in late-stage talks to buy Plus Company, which owns agencies including We Are Social, Mekanism, Cossette, and Citizen Relations, and the deal is expected to wrap up by the end of 2026, according to Ad Age. Combining the two would create a group of about 9,000 employees, pairing Serviceplan’s $2.72B in 2025 revenue with Plus Company’s $554.6M. Serviceplan would gain a much larger presence in North America, where it has been building since it bought a 30% stake in creative agency Pereira O’Dell in 2020. Plus Company has changed hands before, as it was formed in 2021 when CVC Capital Partners and CDPQ took majority control of the international agency business of BlueFocus, a Chinese marketing firm.
