F&F Ventures launched a $10 million pre-seed to Series A fund on Monday that hands its portfolio brands a commerce platform along with the check, putting their storefront, payments, multi-channel selling, and loyalty on SHOPLINE from the start. SHOPLINE is a partner on the fund itself rather than a vendor to it, and Co-President Christopher Yang sits on the investment committee, so the platform gets a say in which brands are backed and picks up merchants at pre-seed. F&F is the venture arm of Founders & Funders, an eight-year-old Los Angeles event network that supplies the deals. Thirteen consumer brands are in the portfolio, among them Protein Waffles, NoLimit, See Sea, and Link Luggage.
