eBay publishes a public rate card for eBay Live, pricing most categories at 8.9% versus its standard 13.6% non-Store seller fee

by | Jul 18, 2026 | Latest E-commerce News & Updates

eBay has made its eBay Live rate card public for the first time, pricing the invite-only livestream format at 8.9% plus $0.30 per order in most categories and 6.9% for coins, bullion, and eligible sneakers, according to Liz Morton at Value Added Resource. Both rates fold in a 2.9% payment processing fee and sit below the 13.6% final value fee that non-Store sellers pay on standard listings, with Live commission capped at $100 per item, no insertion fees, and a Promoted Listings General waiver. UK rates run 6.42% and 8.42% plus £0.30, with the fixed fee cut to £0.10 on orders of £10 or less through December 31, 2026. Sellers who previously held private or promotional Live rates may now pay more, and eBay has narrowed attribution so only purchases made during an event qualify.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

Companies: eBay

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