Revmatics, an AI-native marketing platform built around its Lumara agentic AI system, acquired DataFeedWatch, a product-feed management platform that optimizes and syndicates merchant catalog data into the formats shopping channels like Google Shopping, Meta, and Amazon require, from Cart.com for an undisclosed amount. The deal is structured as a mix of cash and stock, with Cart.com taking an early equity position in Revmatics. Revmatics CEO Ricky Ray Butler framed DataFeedWatch’s distribution reach as the on-ramp for layering its intelligence suite on top, pitching a combined full-funnel engine spanning audience targeting, creative, pricing, and landing-page conversion. DataFeedWatch, founded in 2013 by Jacques van der Wilt, will continue operating as its own product with the same support. (Disclosure: DataFeedWatch is proudly one of our News Partners.)
