Etsy launched a “Shop Other Jeffs” marketing campaign that spotlights the more than 5,000 independent sellers named Jeff on its platform, an unmistakable shot at billionaire Jeff Bezos timed to land right before Amazon’s Prime Day on June 23-26. The campaign features makers like a North Carolina potter, a Tahoe woodworker, and an Ann Arbor lighting designer, framing Etsy’s nearly 6M sellers as a values-driven alternative to convenience-first shopping, and it comes with limited-edition merch and the tagline “one Jeff should not rule commerce.” The ads roll out across broadcast TV, streaming, paid social, and out-of-home activations in NYC, Seattle, and DC, including, with the irony fully intended, placements on Amazon Prime Video.
