OpenAI debunks viral “leaked” Super Bowl ad featuring Alexander Skarsgård as a hoax

by | Feb 10, 2026 | Latest E-commerce News & Updates

OpenAI confirmed that a viral video purporting to be a leaked Super Bowl advertisement for new AI hardware was a complete hoax. The fake clip, which circulated on Reddit, depicted actor Alexander Skarsgård interacting with a shiny orb and wraparound earbuds. President Greg Brockman dismissed the leak as “fake news” after reports revealed the hoaxer attempted to pay influencers to spread the fabricated story.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

Companies: OpenAI

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