Zepto, an Indian quick-commerce grocery-delivery platform, launched Zepto Club, an invite-only paid membership starting at ₹99 a month that gives members 5% cashback paid in Z-Coins, free delivery on orders over ₹99, and priority packing, delivery, and support. Club arrives as Zepto readies its IPO, having filed its draft red herring prospectus with the Securities and Exchange Board of India for a fresh equity issue of ₹7,000 crore (roughly $840M) plus an offer for sale by existing shareholders. Membership pits Zepto against Swiggy’s invite-only One BLCK, which spans food delivery and Instamart, and follows Zepto’s push into premium categories like its Select grocery tab ahead of the listing.
