X presented a 44-slide pitch deck to advertisers to promote the brand safety features of its integrated AI chatbot. The platform is currently seeking to recover lost revenue after major brands exited the site following its 2022 acquisition. The document claimed that the technology surpassed safety benchmarks from DoubleVerify, a U.S. media quality firm, and Integral Ad Science, a US digital media company.
X uses Grok AI to sell brand safety to advertisers as it fights to recover lost 2025 revenue
Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.
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