Wix launched Business Launcher, a new AI tool designed to help entrepreneurs take business ideas from concept to execution. The tool guides the user through various steps of building a business while offering personalized ideas, action plans, and key tools needed to make the idea a reality.
Here's how it works:
- The process starts with the user answering a few questions about their background, or they can simply upload their resume.
- Next the tool asks questions about their business goals, such as whether the user is looking for a side hustle, new career path, or full time business, as well as what the user likes to do.
- Business Launcher then presents a few different ideas for consideration.
- If the user selects one of the business ideas, Wix provides a launch kit consisting of a custom business name, a personalized website, a logo, a domain name suggestion, and various marketing tools.
- Lastly the user is provided with a site dashboard where they can manage the tools required to execute the new business endeavor.
Yaya Aaronsohn, Head of Brand Maker and Business Launcher at Wix, said:
“We designed the Business Launcher to function like a personal business assistant, guiding users from the initial spark of an idea all the way to full business execution. By combining users’ work experience and interests with Wix’s extensive market research, the Business Launcher offers personalized ideas supported by detailed market analysis, SEO strategies, and revenue planning. It equips users with everything they need, from a custom website to marketing tools, ensuring they can confidently launch their business.”
Okay great Wix, now show me ONE single business that successfully launched as a result of your Business Launcher tool! Clearly you must have done some beta testing before making it public, and you have some case studies…
I tried Business Launcher and told it that:
- I'm good at developing websites, I know a lot about e-commerce, and I've launched a successful industry newsletter in the past.
- I like to travel, discover new technology, and spend time outdoors.
- I also provided some educational and work experience background.
The result: Wix suggested that I offer web development and marketing consultation services. LOL. I've already done that for two decades!
Honestly, it's a cool concept, but it was obviously built as a gateway into subscribing to Wix's website builder and marketing tools. I can't imagine any true entrepreneur coming up with a revolutionary business idea with it, but maybe Wix will prove me wrong.