Willow raises $7M seed to give enterprises full oversight and control over the AI agents now running loose inside their systems

by | Jun 5, 2026 | Latest E-commerce News & Updates

Willow, an Israeli platform that lets enterprises see and control how AI agents access internal systems, data, and tools, has emerged from stealth with $7M in seed funding led by Hetz Ventures, following angel backing from Wix's co-founder and president. The company pitches itself as a way out of the trade-off between locking AI down and letting agents run with unrestrained access, offering visibility into which agents employees use, monitoring of risky integrations, and granular, task-scoped permissions. It connects agents like Claude, Cursor, ChatGPT, and Gemini to internal systems through a marketplace of more than 1,000 connectors, and runs as SaaS, dedicated cloud, or self-hosted. Founded by former Wix engineers, Willow says it's already deployed across more than 5,000 employees at Wix and is expanding into cybersecurity, real estate, and fintech customers.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

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