Walmart revealed its plans for an updated look to its brand that will roll out on its website and mobile app later this month. It's 4,600 US stores will get refreshed over time.
The company noted key features of the brand’s refresh:
- The wordmark is inspired by Sam Walton’s classic trucker hat and brought to life with a modern, custom font that differentiates Walmart from the crowd.
- The spark exudes the energy of Walmart and remains a beacon that guides customers through all facets of the Walmart experience.
- The color palette — True Blue and Spark Yellow — leans on the retailer’s most recognizable tones and its heritage of blue, while ushering in new updates to keep the brand fresh.
- The tone is relatable, approachable and representative of the millions of customers that shop with Walmart, whether conveyed through its brand voice, illustrations or photography.
Daniel Sodkiewicz of GeekSeller shared a side-by-side look at the old versus new branding if you'd like to see the differences in action.
I think it looks great! Subtle but noticeable differences to their icon and logotype. Undoubtedly, they spent a small fortune on branding consultants to come up with the change — but hey, we're talking about it, so it must be working.
Danny Baker commented:
“As the former head of visual design at wm dotcom, this is a great refresh. This definitely feels more contemporary and approachable, not trying too hard, either. The font is so much better than Bogle/Brandon Grotesque for this brand. The blue is a happier color, too. Overall, this should go at least another 20 years.”