Tubi introduced Scene Sense at its IAB NewFronts presentation, a contextual targeting tool that reads visual cues, tone, and sentiment at the scene level to serve relevant display ads when viewers pause content, alongside expanded Pause Ad formats with carousels, trivia, and polls. The Fox-owned streamer also announced Tubi Priority Access, an exclusive ad package giving advertisers first-look access to Tubi's audience through Amazon DSP, where Tubi ranks as one of the largest-reaching publishers with 10% of its audience unique and incremental across Amazon's open internet streaming TV supply. Tubi reached profitability for the first time in 2025 and now counts over 100 million monthly active users streaming a billion hours, positioning the announcements as part of a broader push to capture more ad share among Gen Z audiences ahead of a programming slate that includes F1 altcasts and FIFA World Cup content.
