In other TikTok news this week… TikTok is sunsetting Creator Marketplace, its platform that connects brands with content creators for paid collaborations and sponsored content that it launched in 2019, on April 1st, to be replaced with its new TikTok One platform.
TikTok One will offer brands the same ability to connect with creators, as well as provide new tools to help creators find inspiration, research trends, and connect with other experts for help with “native-looking” TikTok videos for their ad campaigns.
The platform includes a trend tracker as well as tools for discovering top user-generated content, creators, hashtags, and songs, alongside tips on how to use TikTok creative tools, ad products, and business accounts.
TikTok One also replaces access to older tools — like TikTok's Video Generator tool with its new AI-powered Symphony Creative Studio, which offers a suite of features aimed at helping creators bring their video ideas to life, as well as a Script Generator that helps advertisers create engaging video scripts for short-form video.
Ahead of the shutdown of Creator Marketplace, TikTok is encouraging advertisers to migrate their data to the new TikTok One platform.