TikTok Shop offers new sellers up to $22k in incentives

TikTok Shop is offering new U.S. merchants up to $6,000 in coupons and the potential to earn $22,800 in value based on gross merchandise volume. The platform is waiving joining fees and gamifying the onboarding process through “missions” designed to drive immediate sales activity during the final quarter. The recruitment push arrives as parent company ByteDance reportedly secured a deal to sell its U.S. operations to a consortium including Oracle and Silver Lake, a global technology investment firm, for approximately $14 billion. The new entity is planning to close the transaction by January 22, 2026, and will retrain the platform's algorithm on U.S. user data under Oracle's oversight.