TikTok Shop started piloting a paid membership called TikTok Shop Plus over the weekend and is offering it to more than 1 million US customers it considers its most loyal, according to Modern Retail. Plus is free for 30 days and then $9.99 a month, the middle of three prices Business Insider saw TikTok testing in July and less than Amazon Prime at $14.99 or Walmart+ at $12.95. Members get free shipping on items with a Plus badge, 10% off some products, and three monthly coupons for $5 off any order, $10 off $59 orders, and $30 off $119 orders. They can also get instant refunds as often as twice a month, paid as store credit before they ship the item back. Starting November 11, members will get extra coupons and deeper discounts during TikTok Shop’s Black Friday and Cyber Monday sale.
