TikTok Launches AI Tools to Help Brands Target Audiences in Real Time

At its annual ad summit, TikTok introduced a suite of AI-powered tools designed to give advertisers more real-time insight into user behavior and content trends. Among the new features is Insight Spotlight, which analyzes industry-specific engagement and suggests content strategies based on user demographics and viewing patterns. The platform also unveiled Market Scope, a funnel-tracking dashboard, and Brand Consideration Ads to improve targeting at the consideration phase. TikTok is also expanding Content Suite to help brands identify and collaborate with creators who organically mention them.