TikTok added six media partners to Out of Phone, its program for running TikTok content on screens outside the app, extending it into the UK, France, Belgium, Spain, and Italy. Alight Media, DooH it, Powerpill, Zoom Media, Next-Gen Media, and C-Screens will carry organic creator content on displays in shopping malls, supermarkets, bars, wellness centres, universities, and outdoor screens. TikTok started the program in 2023 with billboards, in-store displays, and cinema promos, and has since let marketers include user-generated content in the placements. It brought in Vistar Media earlier this year, and separately runs a deal with Atmosphere that puts curated TikTok streams on TVs in restaurants, bars, and gyms.
