TikTok is rolling out new user controls to customize its “For You” feed, including a “Manage Topics” feature that lets users adjust interest levels across 10+ broad categories like Travel and Sports. It’s also launching AI-powered “Smart Keyword Filters”, enabling users to block specific hashtags or keywords from appearing in their feed. Additionally, TikTok introduced an online guide explaining how its algorithm works and how users can influence recommendations. The updates aim to offer more personalization and reduce exposure to harmful trends, although it remains unclear how widely these controls will be adopted.
