The screenwriter behind Deadpool warns of industry collapse following Seedance 2.0 debut

by | Feb 18, 2026 | Latest E-commerce News & Updates

Rhett Reese, the screenwriter behind Deadpool, warned that his profession is facing an existential threat following the release of Seedance 2.0, ByteDance’s new AI video generator. The writer stated that it “is likely over for us” after viewing a viral clip that depicted Tom Cruise and Brad Pitt fighting in a wasteland. SAG-AFTRA condemned the software for unauthorized use of actor likenesses as the Chinese tech giant is promising to strengthen its copyright safeguards.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

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