Temu Revamps Supply Chain Strategy Amid Rising U.S. Tariffs

Temu is restructuring its supply chain by shifting to a “half-custody” model, requiring factories to ship goods in bulk to U.S. warehouses rather than relying on the platform for logistics and pricing. This change, prompted by new U.S. tariffs, may lead to higher costs for merchants and consumers as the company moves away from its previous cost-efficient shipping model.