Team Velocity, an integrated customer experience platform for the automotive industry, announced its acquisition of Foundation Direct, a digital agency founded by former Google automotive executives that has been leveraging Team Velocity's Apollo technology for years. The combined company will unify campaign strategy, audience activation, website experience, and attribution within a single ecosystem for car dealerships, with early collaborative deployments documenting conversion lifts exceeding 50% when Foundation Direct's media strategies are paired with Team Velocity website environments. Foundation Data, the analytics company powering the NCM Digital Performance Composite, will continue operating independently following the transaction, while Foundation Direct maintains its existing client base and serves as the strategic performance engine behind Team Velocity's digital advertising offerings.
