Squarespace targets Aussie and Kiwi tradies with nostalgic new campaign

by | Jun 14, 2025 | E-commerce News

Squarespace has launched a new brand campaign across Australia and New Zealand called “Click! Click! Click!”, celebrating tradespeople as the backbone of small business. Inspired by the folk song “Click Go the Shears,” the ad reimagines the tune to show how tradies can quickly build a digital presence with just a few clicks. Produced in-house and directed by Zach Tavel, the campaign blends 90s-style Aussie ad nostalgia with modern polish, using real tradespeople to connect authentically with the target audience. It’s live now across streaming, outdoor, and social platforms.

Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.

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