Squarespace returns to Super Bowl with cinematic 30-second spot

by | Jan 14, 2026 | Latest E-commerce News & Updates

Squarespace confirmed it will air a 30-second commercial during the first half of the Super Bowl, marking its 12th appearance as an advertiser in the big game. The website building platform described the upcoming campaign as a “cinematic, deeply human story” intended to drive a clear call to action. The company released a teaser image ahead of the February 8 broadcast but offered few specific details about the creative content.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

Companies: Squarespace

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