Sitecore, an enterprise content and digital-experience platform, has acquired Scrunch, a startup that tracks how brands show up across AI systems, in a deal valued at $225M according to Bloomberg. Scrunch's Agent Experience Platform shows brands real-time signals on how they appear in AI-generated answers, runs competitive analysis and technical audits, and helps them tune content so both AI tools and autonomous agents can find and cite them. Folding it into Sitecore lets customers see how they're represented in AI responses and act on it automatically. Scrunch counts enterprise clients including Lenovo, Skims, and Headspace, and had raised $26M, including a $15M Series A last summer led by Decibel.
