Shopify changed its App Store rules so that developers can’t list a new app until each app they already have in the store reaches 10 or more installs from stores on full-priced plans. Developers submitting a new app also have to verify their identity, and every repeat rejection adds a longer wait before an app can be resubmitted, but Shopify hasn’t published how long those waits are. Any listed app that still has zero installs six months in will be removed from the App Store automatically. The rules took effect November 10 and cover new submissions, resubmissions, and apps already in the store, but apps that clear the install requirements and are still installed on a full-price store aren’t affected.
