Shopify lays off 30+ in operations and customer support reorganization, with AI cited as partial cause

Shopify laid off at least 30 people in April as part of a reorganization of its operations team, affecting staff in Canada and the U.S. working in operations and customer support, according to multiple sources who spoke to The Logic. Ben McConaghy, Shopify's director of communications, told The Logic the changes will “sharpen focus on our highest priorities” and give teams “clearer ownership, more consistency,” following CEO Tobi Lütke's directive last year that “reflexive AI usage is now a baseline expectation” at the firm.