Shopify informed merchants that its new “agentic storefronts” feature is launching in ChatGPT later this month. The integration follows a shift by OpenAI to move away from native “Instant Checkout” in favor of merchant-owned websites. The system utilizes the Shopify Catalog to syndicate product data across AI assistants while maintaining standard checkout and payment workflows.
Shopify launches agentic storefronts in ChatGPT as OpenAI shifts away from native instant checkout
Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.
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