ReFiBuy launched ACO Everywhere, extending its agentic commerce optimization approach from answer engines to retailer-hosted agents and brand-owned storefronts. Applications also opened for a Design Partner Program built around Amazon’s Alexa for Shopping, giving selected brands catalog scoring against Alexa best practices, human-reviewed content improvements, distribution into 1P and 3P listings, and monitoring of how the assistant responds to real shopping prompts. Amazon says Rufus, since renamed Alexa for Shopping, reached more than 300 million customers in 2025 and drove nearly $12B in incremental annualized sales. ReFiBuy plans to bring the approach to Walmart’s Sparky next, and CEO Scot Wingo says it has optimized more than one million SKUs across answer engines this past year.
