Pacvue, a retail adtech firm that manages ad campaigns across more than 100 retail media networks including Amazon, Walmart, and Instacart, will add Reddit ad inventory to its platform this spring, allowing brands to buy and track Reddit ads alongside their retail media campaigns in one place. The integration is driven by a shift in where product discovery is happening — shoppers are increasingly finding products on platforms like Reddit, TikTok, and Pinterest rather than on Amazon or Walmart, and Reddit’s content is frequently referenced by AI tools like ChatGPT when suggesting products to shoppers. Reddit saw revenue rise 70% year-over-year in Q4, suggesting its pitch to advertisers around AI visibility and highly engaged niche communities is resonating.
