OpenAI acquired Hiro Finance, a two-year-old AI-powered personal finance startup that helped users model financial decisions based on salary, debts, and monthly costs, with the company shutting down its app on April 20 and deleting all user data by May 13. The deal is being called an acquihire as founder Ethan Bloch and his team of roughly 10 employees are joining OpenAI, with financial terms undisclosed. Bloch previously founded Digit, a digital savings app he sold to Oportun in 2021 for around $230M, and is known in AI circles for building RoboBuffett, a self-described auto-trading OpenClaw agent.
OpenAI acquires personal finance startup Hiro Finance in an acquihire, shutting down the app by April 20
Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.
Never miss important e-commerce news
Our weekly newsletter is read religiously by 20,000+ e-commerce professionals.