Omnisend, an email and SMS marketing platform, launched a Model Context Protocol (MCP) integration that lets merchants tap the platform directly inside ChatGPT to analyze marketing performance, identify revenue opportunities, and create campaigns using plain-language prompts. Users can ask questions like “What drove my revenue over the last 7 days?” or prompt the tool to “Create a reactivation campaign for customers who haven’t purchased in 30 days,” after connecting their Omnisend account within ChatGPT and approving secure access for the AI to retrieve and manage data on their behalf. The integration is available globally to all active Omnisend account holders, though access to MCP within ChatGPT may require a paid plan depending on the user’s account tier.
