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Nordstrom.com launches a third-party online marketplace

by | May 6, 2024 | E-commerce News

Just what online sellers needed — another marketplace! But wait, this one's different…

As part of its mission to enhance its e-commerce business, Nordstrom introduced a new digital marketplace on its website, initially showcasing a selection of products from Mulberry, Adore Me, Cynthia Rowley, and DXL.

This move catches Nordstrom up to retailers like Macy's, Walmart, and Michaels, which have all created third-party marketplaces in recent years.

As opposed to casting a wide net, Nordstrom is being very particular about which sellers to allow on its marketplace, carefully selecting brand partners “to ensure that our marketplace experience drives the relevance and inspiration that Nordstrom customers expect from us.”

Definitely a smart move by Nordstrom to build a curated marketplace, as opposed to following in the footsteps of competitors who have taken heat for allowing their marketplaces to be flooded by unscrupulous sellers and cheap products. 

Miguel Almeida, Nordstrom’s president of digital and customer experience, said, “Our goal isn’t to be the everything store, but to offer customers more breadth, depth and newness in the categories that they come to us for, from some of the most coveted brands in the market.”

Customers who shop on Nordstrom's new marketplace will have the same access to loyalty benefits, customer care support, styling and alterations, and easy returns, just like they do when shopping directly with the retailer.

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