Nike Returns to Amazon After Six-Year Hiatus, Aiming to Boost Sales

Nike is partnering with Amazon again for the first time since 2019, supplying products directly in a bid to revive slumping sales. Amazon will begin sourcing a wider range of Nike goods and, as a result, is banning select third-party sellers from offering overlapping items starting July 19. Nike stopped selling on Amazon in 2019, two years after it began, following complaints that Amazon wasn’t doing enough to combat counterfeits and unauthorized sellers, which were part of Nike's conditions for selling on the marketplace.