mobilezone acquires Swiss e-commerce platform Apfelkiste and retail specialist MAREIN for CHF 180M

mobilezone, a Swiss telecom retailer operating approximately 125 brick-and-mortar shops, agreed to acquire AK Group AG, which comprises Apfelkiste, a Swiss e-commerce platform selling smartphone accessories and lifestyle products, and MAREIN, a retail branding and sourcing specialist, for roughly CHF 180M in cash, with closing expected by the end of June 2026. AK Group generated over CHF 100M in revenue and approximately CHF 20M in EBITDA in 2025, with Apfelkiste offering more than 60,000 products and MAREIN operating its own brands, including I AM CREATIVE, Esmée, and Paladin Safe across Swiss retail. mobilezone expects the combination to create mid-single-digit million CHF EBITDA synergies from 2027, bringing its medium-term CHF 70M EBITDA target for 2028 within reach.